If nothing else, the Ottawa Renegades' game day promotion for their home opener has everyone talking. From that perspective, it's already a success.
The jist of the promo is this. Male fans in the upper deck receive free Mardi Gras style beads. The female fan able to collect the most beads by game's end receives a prize from the team of 1000 dollars. How she does this is up to her. But the tradition at Mardi Gras is simple. Women do stuff to get their hands on said beads. The most common form of bead-aquiring currency is flashing one's breasts. No wonder they call the region the big easy.
Of course, it's a natural tie-in with Canada Day. Happy birthday, Canada! Sing along, won't you? You know the words!
"Happy Birthday to you. Happy Birthday to you. Happy Birthday, dear Canada! All these racks are for you!"
There are many reasons to criticize the plan. But here are the two biggest reasons (no pun intended) to be concerned.
1) There is only a small majority of people I want to see half naked. See previous column.
2) Only a small majority of that small majority will be at a pro football game on Canada Day evening. Most will, instead, be on the Hill getting loaded.
Oh. And also the bad influence on young families, yatta, yatta, yatta.