The NHL is on a roll right now. It may not seem that way, given that four of its member teams are for sale. But the playoffs have been great and so have the league's marketing campaigns. As Chicago and Philadelphia prepare for battle Saturday night, the league has fired home another advertising beauty, top shelf. This one debuts in Game 1 this weekend. I wish everyone who ever laced them up, present company included, could feel what these guys felt, living their ultimate childhood dream.